Consumer's Health Consciousness, Behavior, Knowledge, Attitude and Practices towards Dietary Habits among Young Adults of Karachi

Authors

  • Salma Siddiqui Agha Khan University Hospital, Karachi, Pakistan
  • Muhammad Irfan Liaquat National Hospital and Medical College, Karachi, Pakistan

DOI:

https://doi.org/10.32413/pjph.v14i2.1356

Keywords:

Health Consciousness, dietary knowledge, dietary attitude, dietary practices

Abstract

Background: Healthy dietary practices established early in life can reduce the risk of being overweight, obese, and developing non-communicable diseases (NCDs) later. This study aimed to explore health-conscious behavior, knowledge, attitudes, and practices towards dietary habits among young adults in Karachi.

Methodology: A survey was conducted using SurveyMonkey among 300 undergraduate students from various fields, including medicine, engineering, and commerce, at a college in Karachi. Of the 300 contacted, 244 responded, resulting in an 81% response rate. Data analysis was performed using SPSS v26.

Results: The study involved 200 young adults aged 18 to 24, with 59% females and 41% males. Half of the respondents attributed serious health issues to poor diets. Nearly 60% favored a balanced diet with moderate sugar and low fat/salt intake, and 60% perceived dairy as healthy. Dietary choices were primarily influenced by parents (30%), the internet/social media (45%), and traditional media (19%), with approximately 37% being health conscious.

Conclusion: The findings highlight dietary perceptions, influences, practices, and health consciousness among young adults, emphasizing misconceptions, varied influences, and challenges in adopting healthier habits.

Author Biography

  • Salma Siddiqui, Agha Khan University Hospital, Karachi, Pakistan

    Senior Dietitian

    Department of Nutrition

    Agha Khan University Hospital

    Karachi, Pakistan

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Published

28-06-2024

How to Cite

1.
Siddiqui S, Irfan M. Consumer’s Health Consciousness, Behavior, Knowledge, Attitude and Practices towards Dietary Habits among Young Adults of Karachi. Pak J Public Health [Internet]. 2024 Jun. 28 [cited 2025 Feb. 16];14(2):56-63. Available from: https://pjph.org/pjph/article/view/1356