Energy Drink Consumption and Eating Habits among Students of a Public Sector University in Islamabad, Pakistan

Abstract

Background: Energy drinks are widely consumed globally, with various brands strategically targeting the younger generation through marketing and advertising. Despite potential impacts on general health and dietary patterns, the youth often succumb to the allure of promised benefits, such as enhanced metabolism. This study aims to investigate the relationship between Energy Drink (ED) consumption, dietary habits among Air University (AU) students, and the motivations behind consuming energy drinks.

Methods: A cross-sectional study was conducted across different departments of Air University, involving 103 students aged 19-25 years (52 males, 51 females). Data was collected through a structured questionnaire and analyzed using SPSS version 23. Inferential statistics employed the chi-square test to determine the association between ED consumption and AU students' dietary habits.

Results: Among the 103 students, 31% (n=32) reported energy drink consumption, with 62.5% (n=19) not restricting consumption to special occasions. Non-ED consumers demonstrated greater awareness of energy drink side effects and exhibited better decision-making regarding the intake of various healthy food substances on a daily basis compared to ED consumers.

Conclusion: The study revealed a substantial proportion (31%) of ED consumers among AU students, indicating a lack of awareness regarding side effects and unhealthy dietary habits among this group.